The local city directory was one of the first local advertising media available for the small cabinet shops. These local publications funtioned just like today's Yellow Pages (phone directory). The above references are taken from the 1915 Crocker-Langly edition for San Franciisco.
Cost efficient advertising used the local print shops and mailing distribution lists. Trade cards or brochures were sent across the country. As soon as an invetion was in production, the cabinet makers and upholstery shops were made aware of the availabilty, the dimensions, and the cost. American ingenuity and marketing talent was employed from the early days of the country.
Mattress makers shipped products direct to the consumer. Mailing promotions were sent out and mattresses were shipped via railroad to anywhere in the USA.
An 1881 Atlanta mattress and bed craftsman's ad in Atlanta. Mr. Erginzinger was the city's prominent cabinet maker in the post-Civil War era.